New Creative Partnership With Land Rover
David Yarrow this week announces a new creative partnership with Land Rover.
The partnership will see the two parties coming together to create new, original works and content and the kick off of some exciting new collaborations and projects.
Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true ‘breadth of capability’ across the model range. Defender, Discovery, Discovery Sport, Range Rover, Range Rover Sport, Range Rover Velar and Range Rover Evoque each define the world’s SUV sectors, with 80 per cent of this model range exported to over 100 countries.
David Yarrow said:
“I was delighted to accept the invitation to become part of the Land Rover family, a brand I have admired for many years. Jaguar Land Rover is one of the UK’s great success stories with world-class design and engineering. I am proud to be associated with such an iconic British brand.
Last week I visited the design headquarters in Warwickshire and was hugely impressed with the company’s creative courage and pursuit of excellence. I really look forward to working with the teams and the brands and to learning a great deal from their creative approach to design, content and brand.
Land Rover is certainly not a brand that does ‘ordinary’ and this is what really resonates with me. Ordinary is dull, we all want more.”
Mark Cameron, Jaguar Land Rover Global Marketing Experience Director said:
“David Yarrow is a world class fine art photographer who captures distinctive imagery that is evocative and immersive. His innovative approach and dramatic results stand David apart and I am looking forward to seeing the results of our collaborative projects.”
Raising money for smart conservation and also raising awareness of our planet’s vulnerable biodiversity through my imagery are key objectives of DYP. My relationship with the UK’s outstanding conservation NGO – Tusk – is deep rooted and over the last three years, sales of my limited edition images have raised over £500,000 for their projects in Africa. The recent event in East Hampton was another successful evening and significant sums were raised from table sales and print sales.
Tusk and other conservation bodies are having an impact – rhino numbers are up in Lewa, Kenya and elephant numbers are up in Amboseli, Kenya. It is not all bad news in conservation and thank goodness for that, otherwise why would good money follow bad? Meanwhile, Tusk has also opened many doors for me – for which I am most appreciative.
Unfortunately Kenya remains a troubled country and the drought in the north has caused further well publicised problems for cattle dependant tribes like the Sambura. The Kenyan population grows by an astonishing 3,000 people a day or a million a year. It does not take a MIT student to work out that’s 13 million more mouths to feed and water by 2030. But on that statistic, MIT students would suggest that habitat loss will soon become conservationists’ biggest battle and they would be right.
Meanwhile, other parts of Africa remain vulnerable to poaching, most specifically the Kruger, in South Africa. The fight goes on and it is a real fight as the shocking assassination of leading elephant conservationist Wayne Lotter in Dar es Salaam, Tanzania in August highlighted.
Whilst Africa is the cornerstone of my work, I travel globally and there is room to affiliate with other parties that have a global brief rather than a purely African one. The biodiversity of the high Arctic and Alaska – and I spent part of the summer in both – are also under pressure, albeit for different reasons than in Africa.
So I am proud to announce that I have accepted the invitation to become a global ambassador for WildArk. This is a young and dynamic organisation set up by Mark and Sophie Hutchinson, whose quest is to protect the world biodiversity, primarily through land acquisition. I was introduced to WildArk by another ambassador – Dave Pocock – the Australian rugby legend – with whom I spent time in Zimbabwe earlier this year.
There is an underlying Australian current to WildArk as their other ambassador is Mick Fanning – the leading Aussie surfer who is famous for being attacked by a great white shark live in a televised competition and then Mark and Sophie Hutchinson are from Sydney. I am indeed humbled to join such an illustrious Australian team as the token Scot.
Conservation is a tough tour of duty and I think those with the best chance of succeeding must be digitally and business savvy as well as having a good group of donors to tap. Mark and Sophie have a track record of business success and WildArk is now their sole focus in life. They are energised, intelligent, committed and fun. I am proud to be a part of things. With the odd exception of some recent rugby matches, the Scots and the Aussies have always got on well.